Privacy Policy

The Tap knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This privacy policy lets you know what information we collect, how we may share that information, and your choices regarding the sharing of your information.

How to contact us
If you have questions about our Privacy Policy, contact us at:


Privacy Policy Contents

Our Privacy Commitment to Our Customers

We value the relationship we have with our customers and are committed to responsible information-handling practices. We take great care in safeguarding your personal information and in complying with all applicable federal and state privacy laws and our own internal standards and best practices.

We follow these privacy principles both online and offline in the collection, use, security and sharing of customer information:

NOTICE. When we ask for your personal information, we will tell you why we need it and what we will do with it.
CHOICE. When we contact you for marketing purposes, we will let you know how to remove your name from future marketing efforts.
SECURITY. We will use reasonable security measures to protect the personal information we receive from you.

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Acceptance of and Changes to this Privacy Statement

As The Tap continues to improve the services, products and the features we provide, this policy is subject to change. We may amend this policy at any time by posting the amended policy on our website (“Site”). 

By using The Tap’s Site and services, you signify your acceptance of this Privacy Statement. If you do not agree or are not comfortable with any policy described in this Privacy Statement, your only remedy is to discontinue use of the Site. We reserve the right to modify this Privacy Statement at any time. Your continued use of any portion of the Site following notification or posting of such changes, will constitute your acceptance of those changes. If you have questions or concerns about our specific policies, please send an e-mail to

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Cookies & Clickstream Technology 

Cookies are small pieces of information stored by your browser on your computer’s hard drive and are used in Web site system administration to keep track of movement of an individual from one screen to another. This information may be used by our staff to detect and resolve Site problems and to assist with customer support concerns. Cookies also enable us to track and target the interests of our users to enhance the users’ experience and display products that relate directly to individual user preferences.

Our Site and e-mails use cookies to create a more personalized shopping experience for visitors to our Site. Cookies simulate a continuous connection — they let us "remember" information about your preferences and session, and allow you to move within areas of our Site without reintroducing yourself. Through use of a cookie, your shopping experience will be uninterrupted and most Web browsers automatically accept cookies, but you can usually change your browser settings to block cookies. Please be assured that acceptance of cookies does not give us access to your computer or personal information under any circumstances. If you choose to set your Web browser to not accept cookies, you may still browse our Site but the user experience will be greatly curtailed and you will be unable to log in or make a purchase on the Site.

Our Web server and analytics technology automatically collect clickstream information such as the address (or URL) of the Site a user came from before visiting our Site, which pages are visited on our Site, which browsers are used to view our Site and any search terms entered on our Site, among other things. Our Site may also use other technologies to track which pages our visitors view. This anonymous clickstream data provides our customers with a better, more secure shopping experience and helps The Tap understand how visitors use our Site.

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Information Collection and Use

The Tap is the sole owner of the information collected on this Site. We will not sell, share or rent this information to others in any way that varies from what is disclosed in this statement. The Tap collects information from our users at several different areas on our Site. You may receive information regarding new features, services and special offers that we think you will find valuable. If you would like your information updated or deleted, send us an e-mail at

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E-mail & Account Registration

During checkout on the Site, we collect an e-mail address to communicate with you about your transaction. We use this e-mail address to contact you if there are any issues and to notify you about the status of your order. If you do not want this retained for future promotional e-mail inclusion, we provide you the ability to opt-out.

If a user wishes to subscribe to our e-mails, we ask for contact information such as name, preferred store and e-mail address. We may use your personal information for purposes other than sending you promotional materials. For example, we may use your information to send you administrative communications about any account you may have with us or about future changes to this Privacy Policy. If at any time you should wish to unsubscribe, please click on the “unsubscribe” link in any e-mail from us or send an e-mail to

When you register as a member of the Site or sign up to receive our e-mail offers, we collect information that helps us identify you. The more information you provide, the better we can customize our services and your experience to suit your needs and preferences.

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Third-Party Service Providers

We use third-party service providers to enhance your shopping experience on our Site including, but not limited to, providing shipping services, tax services and product recommendations. These companies may use information (not including your name, address, e-mail address or telephone number) about your visits to this Site in order to provide personalized recommendations and advertisements about our goods and services on our Site as well as when you visit other websites.

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Security of Your Personal Information

Whether you are shopping online or in our stores, we use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. The Tap cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

The Tap’s Site uses Secure Sockets Layer (SSL) encryption technology provided by RapidSSL, a premier encryption software company, to protect your personal information during data transport, including your name, address and credit card number. On a secure page such as our order form, the lock icon on your Web browser switches to locked, as opposed to unlocked mode, and back to open mode when you are just browsing.

When you create an account on the Site you are required to establish a password. To maximize your level of protection, you should choose at least 6-20 characters, using a combination of both letters and numbers. You are solely responsible for maintaining the secrecy of your password and account information. You have the ability to purchase on our Site without creating an account; however, you will need to reenter your personal information each time you use our Site in order to make a purchase.

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Disclosure of Personal Information

We will disclose your personal information when we believe in good faith that any applicable law, regulation, or legal process requires it, or where we believe disclosure is necessary to protect or enforce our rights or the rights of another member. We also disclose aggregated member statistics in order to describe our services and audience to prospective partners, advertisers and other third parties. However aggregate data is not traceable to you specifically.

We may disclose such information in response to requests from law enforcement officials conducting investigations, subpoenas, a court order, or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Terms of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use the Site for illegal reasons or to commit fraud.

We may share non-personal information (such as the number of daily visitors to a particular Web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any user.

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Information from Third Parties

The Tap obtains consumer information from third party providers in order to improve the accuracy of our customer database, increase our understanding of our customers or to identify potential customers.

The third parties with whom we conduct business are authorized to use your information only to perform the service for which they are hired. They are required to abide by the terms of our Privacy Policy including taking reasonable measures to ensure your personal information is secure. We may also share aggregated data with third parties for analysis and research purposes. This data does not contain name, address or other personally identifiable information.

Any personally identifiable information you submit on a social media website, such as Facebook or Twitter, bulletin board, blog, chat room, comment about a product, or any other public forum on this Site can be read, collected or used by other users of these forums, and could be used to send you unsolicited messages. We recommend that you do not provide your name, e-mail address or any other personal information in public forums on this Site. Please note that if you choose to do so, it is at your own risk and you accept full responsibility for those posts and any consequences that may arise from posting this information.

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Children’s and Minor’s Privacy

The Tap’s Site is intended for adults 21 years of age and older. We do not knowingly collect personal information from minors under the age of 21. However, if the parent or guardian of a child or minor under 21 believes that the child or minor has provided us with personally identifiable information, the parent or guardian of that child should contact us at if they want this information deleted from our files.

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